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Pro-Active Marketing & Business Support
This service is generally provided to companies and institutions
that are either new to Japan or have had business links for many
years, but wish to market themselves in a more structured and efficient
fashion. Euro Japan provides this service to a small and select
roster of clients with non-competing interests.
Unlike commercial agents or general intermediaries, we take a
measured approach, investing time in understanding each client's
particular requirements in order to achieve business success. By
working closely with our clients as a team, we are able to both
identify exactly where the best business prospects lie and undertake
appropriate marketing action.
The following provides an outline of some of the scenarios facing
our clients, and some of the reasons they value the support of Euro
Japan.
Client A is only able to visit Japan once or twice
a year for short periods, but wishes to make the most of these visits.
Euro Japan is able to monitor existing relationships and develop
new ones in the time between the client's own visits, ensuring that
our client's time is put to the best possible use.
Client B has already generated significant Japanese
business over the years, but wishes to improve liaison with existing
clients, at the same time as developing new business links.
Euro Japan is very familiar with the high level of service Japanese
companies invariably expect from their business partners and suppliers.
When we become involved in existing relationships, we are careful
to ensure that we work in such a way that both parties are able
to appreciate the added value of our involvement.
Through our wide network of business contacts and our maintenance
of an extensive database on Japanese companies, we are able to develop
appropriate new business links with real potential to lead to profitable
business for our clients in the short term. We are well-known and
respected by a large circle of Japanese business contacts, which
gives our clients added credibility and does away with the need
for multiple meeting at the "getting to know you" stage.
Client C realises that the timing of approaches made
to prospective new clients is extremely important, and recognises
the potential value of an on-going marketing presence.
We have in place a number of systems in order to maintain regular
but unobtrusive links with our client's prospective customers and
other Japanese business contacts. In this way, we are able to ensure
that our clients are properly considered by potential customers/business
partners at the very time when they have a specific need or are
making a relevant strategic decision.
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